This one is ReadyRun heavy, but that is because it needs that platform to be able to deliver anything meaningful. Apologies for that.
There’s a question we’ve been circling. We sell clarity. Our whole approach is built on the idea that most businesses don’t know what they’re missing, and that mapping operations across 41 domains and over 1,100 capabilities surfaces the blind spots before they become expensive. It’s a good story. It’s also true.
But it raises an obvious question, one we think it’s time to answer publicly.
Have we done this for ourselves?
The honest answer is no. Not properly. Not yet.
What the mirror shows
We’re four developers trying to help companies run themselves better. Looking at our own framework applied to our own business is a lot to take in. Forty-one domains, grouped into eight broader categories:
Collaboration. Commercial. Delivery. Finance. Governance. Intelligence. Operations. People.
Inside each of those groups, a handful of domains. Inside each domain, a catalogue of things a business should actually be doing. If you want a fuller walk through the framework, we covered that ground in 41 Things Your Business Needs to Do.
Sitting in front of the full framework and scoring yourself honestly is uncomfortable. Every blank cell, every “we sort of do this but not really,” every “that’s in someone’s head” is a real gap. And there are more of them than any of us would like.
The first score is going to be low. That’s fine.
We already know how this is going to look on day one. It’s going to be rough. We’re a small team that has spent most of its energy building the framework itself, which has meant not paying enough attention to running our own shop through it. The irony isn’t lost on us.
Simon Sinek’s distinction between finite and infinite games keeps surfacing for us here. Finite games have winners. Infinite games have participants who stay in the game. Business is infinite. Nobody is done. Anyone who claims their operations are fully mapped, covered, and optimised is either not looking carefully or not growing.
So the goal isn’t to score perfectly on day one. The goal is to know, with honesty, where we actually stand. That’s the whole point. Once you have clarity, the work that follows is tractable. You can see which gap to close first, which automation to build next, which capability deserves bespoke software and which can stay off-the-shelf for now. Without that clarity, every decision is a guess.
The starting score doesn’t matter. The visible, systematic closing of gaps does.
How we’re doing it
Mapping ourselves across 1,100+ capabilities isn’t a pen-and-paper job. We’re using AI agents to work through our tools, our processes, and our coverage, scoring each capability against what we’re actually doing. Those agents don’t operate in isolation. They’re wrapped in the bespoke software we’re building to turn GoFar into a proper system.
In other words, this is itself an experiment in the approach we keep writing about. AI agents doing the judgment work. Custom software providing the structure and memory. Humans reviewing the outputs and correcting the ones that don’t fit our context.
If it works well for us, we’ll know it works for the companies we’re inviting to join us. If it breaks, we’ll find out where and fix it before anyone else has to deal with it.
The invitation
We’re not doing this alone. We’re asking nine more companies to do it with us through the Loop program.
Loop gives ten companies, us included, a full pass through the GoFast implementation with no fee attached. Assessment, tailored open-source stack, automation workflows, hosting setup, the lot. The thinking behind why we’re giving this away is covered in Why We’re Giving Away Our Best Work, so we won’t repeat all of that here.
What’s new is the framing. We’re not just offering free implementation. We’re offering to take the mirror test together. Ten companies, ours first, going through the same honest look at what their operations cover and what they’re missing, then closing those gaps systematically.
A few things to be clear about.
You don’t have to build in public. We’re going to share our journey openly because we think it’s the right thing to do and because it’s the cleanest way to prove the approach works. You can choose to share yours or keep it private. Either is fine. Loop is a partnership program, not a PR program.
You can share selectively. Some companies will want to show their wins but not their starting scores. That’s fine too. We’ll work with you on what you’re comfortable making visible.
The real offer is the clarity. Whatever you decide about visibility, you walk away with an honest picture of your operations and a plan to close the gaps that matter.
Why this matters
You can’t improve what you can’t see. Most companies have been told for years that they need better tools, more integrations, more AI, more automation. Those things help, but only if you know where to point them. Without the map, you’re just adding noise.
We built ReadyRun to give businesses that map. Running it on ourselves is the least we can do to prove it works. If the approach is real, it’ll work for us too. If it doesn’t, we’d rather find that out now than pretend otherwise.
The mirror is up. We’d rather look together.
Want the full picture of how the program works, who it’s for, and what partners get? Read more about ReadyRun Loop. We’re looking for nine more companies ready to see their operations clearly, close the gaps that matter, and come out the other side with the clarity to focus on the work that makes money. Public visibility is optional. The clarity is not.